Last updated: 22 July 2026
Investing can be made to sound far more complicated than it needs to be.
One person tells you to buy a broad index fund and leave it alone. Another says you need a detailed portfolio, regular rebalancing and professional tax planning. Then a financial planner offers to build the strategy for a fee.
So, do you genuinely need a financial planner to invest?
For many Australians with a simple goal, a long time frame and a willingness to learn, the answer is no. A planner may add another layer of cost without changing the basic strategy very much.
For someone dealing with several investments, tax consequences, a business, an inheritance, retirement decisions or a habit of panic-selling, professional advice may prevent an expensive mistake.
According to my research into Australia’s current financial-advice rules, the real question is not whether planners are always worthwhile. It is whether your decision is complicated enough, and costly enough to get wrong, to justify paying for personal advice.
General information only: This article does not provide personal investment, tax or financial advice. Investments can rise or fall in value, and past performance does not predict future returns. Consider your goals, financial position and tolerance for loss before investing.
The answer in simple term
You probably do not need a financial planner merely to open an investment account and make regular contributions to a straightforward diversified portfolio.
You may benefit from one when you need help deciding:
- How much risk to take.
- Whether money belongs in super or outside it.
- How to invest a large lump sum.
- How several goals should be funded at once.
- Whether an existing portfolio is too concentrated.
- How fees and tax affect the strategy.
- How to manage investments as retirement approaches.
- What to do after receiving an inheritance or selling a business.
A planner should not be paid simply to choose funds from a menu.
Their value should come from connecting the investment decision to the rest of your finances.
What a financial planner should do before recommending an investment
A responsible planner should begin with you, not with a product.
They need to understand:
- Your income and regular expenses.
- Your debts.
- Your emergency savings.
- Your current investments and super.
- Your goals.
- When you expect to use the money.
- How much loss you could afford.
- How much market movement you could tolerate emotionally.
- Your tax position.
- Any family or business obligations.
A recommendation prepared without that information may be polished, but it is not properly grounded in your circumstances.
Moneysmart explains that personal advice is tailored to your objectives, financial situation and needs. General advice, by comparison, does not consider your personal circumstances.
You can review the distinction in Moneysmart’s guide to choosing a financial adviser.
Investing yourself can be perfectly reasonable
DIY investing is not automatically reckless.
It may be sensible when:
- Your finances are uncomplicated.
- You have an accessible cash reserve.
- Your expensive debts are under control.
- You are investing for a long-term goal.
- You understand that markets can fall.
- You are comfortable researching fees and risks.
- You can follow a plan without reacting to every headline.
- Your portfolio does not require frequent decisions.
Many investors do not need to select individual companies, predict economic changes or trade regularly.
They need a plan that identifies the goal, time frame, regular contribution and level of risk they can live with.
Moneysmart’s investing plan guide recommends reviewing your debts, assets, income and expenses before choosing investments. It also explains why the investment should fit your goal, time frame and tolerance for risk.
Simple does not mean careless
A simple portfolio still requires thought.
You need to know:
- What the investment owns.
- How its value can change.
- What fees apply.
- When you can withdraw money.
- Whether it is diversified.
- How earnings and sales may be taxed.
- What you will do during a market fall.
You should be able to explain the investment to another person without repeating marketing language.
If you cannot describe how it works, what it costs and how you could lose money, you are not ready to buy it.
The planner should design a process, not predict the next winner
A financial planner does not know which market, company or fund will perform best next year.
Nobody does.
A planner can help you construct a process for making decisions without relying on forecasts.
That process may include:
- Defining each investment goal.
- Assigning a time frame.
- Choosing an appropriate mix of assets.
- Selecting investments to fill that mix.
- Setting a contribution schedule.
- Agreeing when the portfolio will be reviewed.
- Writing rules for rebalancing.
- Recording what would justify changing the strategy.
That is more useful than receiving a list of products with impressive past returns.
Risk tolerance is only half the discussion
Planners often use a questionnaire to estimate how comfortable you are with investment risk.
You might be asked what you would do if your portfolio fell by 10%, 20% or more.
The answers can be useful. They should not decide the portfolio on their own.
There are at least three separate questions:
How much risk can you emotionally tolerate?
This is how you are likely to feel when the value falls.
How much risk can you financially afford?
A person may feel comfortable taking risk but still need the money within two years.
How much risk does the goal require?
A goal may be unrealistic without taking more risk, saving more, extending the time frame or reducing the target.
A planner earns part of their fee by recognising when those answers conflict.
A questionnaire that labels you “balanced” or “growth” does not resolve the conflict by itself.
Diversification is where many DIY portfolios go wrong
Owning several investments does not always mean you are diversified.
Five Australian share funds may own many of the same companies. Three technology investments may all fall for the same reason. A property portfolio concentrated in one city remains exposed to one local market.
Diversification means spreading money across investments that do not all behave in the same way.
That can include diversification across:
- Companies.
- Industries.
- Countries.
- Asset classes.
- Investment managers.
- Investment styles.
Moneysmart explains that diversification can reduce the effect of one investment performing poorly. It does not prevent losses, but it can reduce your dependence on a single company, sector or asset type.
Read the government’s diversification guide for a practical explanation.
Our own article on what your financial planner should explain about portfolio diversification covers the questions to ask before accepting a recommended mix.
When a planner may improve the portfolio
A planner may identify problems that are difficult to see when each account is reviewed separately.
They may find:
- Several funds holding the same underlying investments.
- More exposure to Australian shares than you realised.
- A large amount sitting in cash without a defined purpose.
- Investment fees spread across several platforms.
- A level of risk that no longer suits the goal.
- An investment selected for tax reasons rather than financial merit.
- An old portfolio that has drifted away from its intended allocation.
The value is not in producing more investments.
It may come from removing duplication and making the portfolio easier to understand.
Fees can quietly change the result
Investment costs can include:
- Advice fees.
- Fund management fees.
- Platform fees.
- Administration charges.
- Brokerage.
- Buy-and-sell spreads.
- Performance fees.
- Implementation fees.
One fee may look small in isolation.
The combined cost matters because money paid in fees is no longer invested and earning future returns.
Moneysmart lists common advice charges including Statement of Advice fees, implementation fees, hourly rates, asset-based fees and ongoing advice fees. It recommends asking for the total cost in dollars before agreeing to anything.
You can compare the fee structures through Moneysmart’s financial advice costs guide.
A worked example: what one percentage point can do
Consider an investor who begins with $50,000 and contributes $500 at the end of every month for 20 years.
We will compare two simplified outcomes:
- A 7% annual net return.
- A 6% annual net return.
The difference could represent any combination of lower investment performance and higher advice, platform or product costs. It is not intended to quote a particular planner’s fee.
| Illustrative result after 20 years | Estimated balance |
|---|---|
| 7% annual return | About $462,400 |
| 6% annual return | About $396,500 |
| Difference | About $65,900 |
Our data shows that a one-percentage-point difference produces a gap of about $65,900 in this worked example.
The calculation assumes consistent monthly compounding, regular contributions, no withdrawals and no tax. Real returns will move from year to year.
The lesson is not that all adviser fees are bad.
The advice needs to improve your position enough to justify what it costs.
A planner who prevents a serious mistake, fixes an unsuitable structure or keeps you invested through a downturn may provide value greater than the fee. A planner who places a simple portfolio on an expensive platform without adding useful planning may not.
Ask what the fee buys
Do not compare fees until you know what service sits behind them.
A one-off investment review might include:
- A review of your goals and current portfolio.
- A risk assessment.
- An asset-allocation recommendation.
- Product research.
- A written Statement of Advice.
- An implementation meeting.
An ongoing service might include:
- Annual reviews.
- Portfolio rebalancing.
- Cash-flow updates.
- Tax coordination.
- Super and insurance reviews.
- Advice after major life changes.
- Access to the planner during the year.
Paying an ongoing fee for services you never use is not good value.
Our breakdown of financial planner costs in Australia explains how to convert percentages and recurring charges into an annual dollar figure.
When investment advice may be overkill
A full financial-planning engagement may be unnecessary when:
- You have a small amount to invest.
- Your goal is straightforward.
- Your time frame is long.
- You are using a simple diversified investment.
- Your tax position is uncomplicated.
- You can research the investment yourself.
- You do not need regular contact.
- The advice fee would consume a large part of the amount invested.
Suppose you have $8,000 to invest and are quoted several thousand dollars for a comprehensive plan.
The planner would need to solve a problem worth more than a large percentage of your starting balance.
A lower-cost educational session, limited-scope consultation or DIY approach may be more proportionate.
When paying for advice may make sense
You are investing a large lump sum
An inheritance, business sale, redundancy payment or property settlement can create pressure to act quickly.
A planner can help separate money needed soon from money that can remain invested for years.
Your portfolio has grown without a plan
You may own shares, funds, property and super investments purchased at different times for different reasons.
A planner can review the combined exposure rather than judging every holding separately.
You are approaching retirement
Retirement planning involves more than choosing investments.
You may need to consider accessible cash, super, income needs, withdrawal order and how much market movement the plan can withstand.
You own a business
Business owners often have personal wealth, business cash, super, debt and insurance connected to the same income source.
Your tax position is complicated
Investment income, capital gains, company structures, trusts and several account types can require coordination between a financial adviser and registered tax practitioner.
You repeatedly change strategy
A low-cost portfolio becomes expensive when the investor constantly trades, chases recent winners and sells during falls.
A planner may provide structure and accountability rather than a more sophisticated product.
You and your partner disagree
One person may want aggressive growth while the other wants cash and certainty.
A planner can help define the goal, identify the consequences of each choice and build a strategy both people understand.
Behaviour may matter more than product selection
Investors often assume the planner’s job is finding better investments.
Sometimes the larger contribution comes from stopping the client from abandoning a reasonable strategy.
Common mistakes include:
- Buying after a market has already risen sharply.
- Selling after a fall.
- Holding too much cash while waiting for the “perfect” time.
- Changing funds because of one weak year.
- Taking more risk after seeing another person’s returns.
- Checking the portfolio so often that every movement feels urgent.
Moneysmart warns that over-monitoring can lead to excessive trading and selling when markets fall rather than following the original plan.
From my experience comparing the worked investment plans and fee structures used in this article, the harder problem is rarely calculating a return. It is building a strategy the investor can continue following when the result temporarily looks poor.
A planner cannot remove investment risk
Professional advice does not turn a risky investment into a safe one.
A planner cannot guarantee:
- A positive annual return.
- That the portfolio will beat an index.
- That markets will recover within your preferred time frame.
- That a tax rule will remain unchanged.
- That a recommended manager will outperform.
The planner should explain what can go wrong and how the strategy responds.
Be wary when the presentation focuses on expected returns but gives little attention to losses, fees and withdrawal restrictions.
What about managed funds and ETFs?
Managed funds pool money from many investors. A fund manager invests that money according to the fund’s stated strategy.
Exchange-traded funds are managed funds that can be bought and sold on an exchange, much like shares.
Some ETFs track a broad market index and can provide exposure to many investments in one purchase. Others are narrow, concentrated or built around a particular sector, commodity or strategy.
The label “ETF” does not automatically mean diversified or low risk.
Moneysmart’s ETF guide explains how these investments work and notes that brokerage and other costs can apply.
A planner may help when you cannot tell whether several funds duplicate one another or whether the underlying assets suit your goal.
Could a robo-adviser be enough?
Digital advice, often called robo-advice, uses technology and algorithms to provide automated financial-product advice, often with limited direct human involvement.
A digital service may ask about your:
- Age.
- Goal.
- Investment period.
- Income.
- Comfort with market losses.
It may then recommend and manage a portfolio.
This can be cheaper and more convenient than a traditional ongoing relationship. It may work for someone whose financial position fits the system’s standard questions.
It may be less suitable when:
- Your finances involve a business or trust.
- You have several competing goals.
- You need detailed tax coordination.
- You are approaching retirement.
- You need help making decisions as a couple.
- Your circumstances do not fit the questionnaire.
Moneysmart includes digital and robo-advice within its explanation of how financial advice may be delivered.
Our review of robo-advisers compared with financial planners examines the practical differences in service, cost and personalisation.
One-off advice may be the middle ground
The choice is not limited to managing everything yourself or paying an adviser every year.
You might pay for:
- A one-off portfolio review.
- A risk and asset-allocation assessment.
- A second opinion.
- Advice on investing a lump sum.
- A retirement transition plan.
- A review after a major life change.
You can then implement and monitor the strategy yourself.
Ask whether the planner provides limited-scope advice. Make sure the written agreement states what is covered and what is excluded.
Check whether you already have access to advice
Your super fund may provide information, tools or some forms of financial advice to members.
Before paying another provider, ask:
- Which services are included in the fund membership?
- Does the service cover only the fund’s products?
- Is personal advice available?
- What fee applies?
- Will the adviser consider assets held outside super?
A service limited to one super fund may be useful for questions about that fund. It may not consider your complete investment position.
Tax should not be added at the end
Investment decisions can produce taxable income and capital gains.
Selling an investment to rebalance may create a different tax result from directing new contributions towards the underweight asset.
Where the tax position is complicated, the planner should coordinate with a registered tax practitioner.
The investment should still make financial sense before any claimed tax benefit is considered.
Moneysmart’s investing and tax guide explains the types of investment income that may need to be reported and why records should be retained.
Check the adviser before taking personal investment advice
In Australia, people providing personal advice about investments, superannuation and life insurance must appear on the Financial Advisers Register.
The register can show:
- Where the adviser has worked.
- Their qualifications and training.
- Professional memberships.
- The financial products they can advise on.
- The licensee responsible for the advice.
You can search through Moneysmart’s Financial Advisers Register.
ASIC states that relevant providers must be authorised, appointed and registered before they provide personal advice to retail clients about relevant financial products.
Registration is a legal check. It is not a guarantee that the adviser suits you.
What to look for in the Statement of Advice
When you receive personal advice, the first advice on a topic will generally be documented in a Statement of Advice.
The document should explain:
- Your goals and financial position.
- What the advice covers.
- What it does not cover.
- The recommended strategy.
- Why the strategy suits you.
- The risks.
- The recommended products.
- Fees and other costs.
- Conflicts and commissions.
- The consequences of switching products.
Moneysmart provides a detailed checklist in its guide to working with a financial adviser.
Read the document before signing.
A lengthy document can still fail to answer a basic question: why is this strategy better for you than a simpler and cheaper alternative?
Questions to ask the planner
- Are you registered to provide personal investment advice?
- Which business authorises you?
- What kind of investors do you normally advise?
- What will you do that I cannot reasonably do myself?
- Do I need ongoing advice?
- Can you provide a one-off service?
- What will I pay upfront?
- What will I pay each year?
- What product and platform fees apply on top of your fee?
- Can you state the total annual cost in dollars?
- Do you receive insurance commissions or referral payments?
- Are you limited to an approved list of investments?
- Why is the recommended platform necessary?
- Which cheaper alternatives were considered?
- How will the portfolio be rebalanced?
- What happens during a large market fall?
- Who checks the tax consequences?
- How can I end the ongoing arrangement?
Our article containing questions to ask before paying a financial planner can help you prepare for the first meeting.
Warning signs that the advice may be poor value
Pause when a planner:
- Recommends products before discussing your goals and debts.
- Uses only one return projection.
- Cannot explain the total cost in dollars.
- Pushes an expensive platform without explaining the need.
- Focuses on past performance.
- Promises returns or describes an investment as safe.
- Pressures you to act immediately.
- Dismisses a simpler alternative without comparing it.
- Will not explain commissions or referral payments.
- Cannot be verified through the appropriate register.
Moneysmart advises investors not to rely solely on testimonials, celebrity endorsements or professional-looking websites. It also warns against guaranteed returns and pressure to invest quickly.
Use its check before you invest guide before transferring money.
Two investors, two different answers
Investor one: a simple long-term goal
Casey is 29, has stable employment, an emergency fund and no high-interest debt.
Casey wants to invest $400 a month for at least 15 years and is comfortable using a straightforward diversified investment.
Casey is willing to read the product documents, understand the fees and review the portfolio once or twice a year.
A comprehensive ongoing advice package may be unnecessary.
A one-off educational session could still be useful, but Casey may be able to proceed using reliable information and a written DIY plan.
Investor two: several connected decisions
Morgan is 56 and has:
- Several managed funds.
- Direct shares with unrealised gains.
- Two super accounts.
- A small business.
- An investment property.
- A goal of reducing work within five years.
Morgan needs to decide which assets should fund the first years of retirement, whether the portfolio is diversified and how changes may affect tax and accessible cash.
Professional planning may be worth considering because one decision changes several other parts of the financial position.
The difference is not that Morgan deserves advice more than Casey.
Morgan’s decision is harder to isolate and more expensive to get wrong.
A five-question decision test
Ask yourself:
- Can I clearly explain my investment goal and time frame?
- Do I understand the investment, fees and risks?
- Can I build a diversified portfolio without guessing?
- Will tax, super, debt or business arrangements affect the choice?
- Can I follow the strategy when the market falls?
If the first three answers are yes and the final two do not create complications, DIY investing may be reasonable.
If several answers are no, advice may be worth investigating.
Do not hire a planner simply because investing feels official
Paying a professional can make a decision feel more legitimate.
That feeling is not evidence of value.
The planner should leave you with:
- A strategy you understand.
- A clear reason for each investment.
- A complete list of costs.
- Rules for reviewing and rebalancing.
- An explanation of the risks.
- A written action plan.
You should not leave believing that the planner now controls a part of your life too complicated for you to understand.
Good advice should make the plan clearer.
So, do you need a financial planner for investing?
Not necessarily.
A simple goal does not require a complicated portfolio. An uncomplicated portfolio does not always require ongoing professional management.
You may be able to invest yourself when you have a clear goal, a suitable time frame, an emergency reserve and enough knowledge to understand the risks and costs.
A planner becomes more useful when the investment choice cannot be separated from tax, retirement, business ownership, several account types or major life decisions.
Professional help may also be worthwhile when your own behaviour repeatedly damages a reasonable strategy.
Start by defining the problem.
Then compare the cost of advice with the cost of getting that problem wrong.
If you cannot identify what the planner will do beyond selecting products, the service may be overkill.
If they can turn several competing decisions into a plan you understand and can follow, the fee may be money well spent.
Sources
- Moneysmart: How to invest
- Moneysmart: Develop an investing plan
- Moneysmart: Diversification
- Moneysmart: Choose your investments
- Moneysmart: Financial advice costs
- Moneysmart: Choosing a financial adviser
- Moneysmart: Financial Advisers Register
- Moneysmart: Working with a financial adviser
- Moneysmart: What is financial advice?
- Moneysmart: Exchange-traded funds
- Moneysmart: Investing and tax
- Moneysmart: Check before you invest